Journal of Relationship Marketing is an active peer-reviewed scholarly journal published quarterly by Taylor & Francis. Launched in 1995 as Journal of Customer Service in Marketing & Management, it acquired its current name in 2002 and publishes interdisciplinary research on the latest theory, best practice, and technology in relationship marketing (RM).
Each issue features original articles on current developments and innovations concerned with customer-client service, relations, retention, and satisfaction. Published papers cover a range of topics including, but not limited to, evolution and life cycle of RM; theoretical and methodological issues; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. Occasional special-focus issues are dedicated to a particular topic of interest.
The Internet Archive Collection contains microfilm published between 2003 and 2011.
Journal of Relationship Marketing is found online at: https://www.tandfonline.com/journals/wjrm20
The ISSN is 1533-2667
Publication History:
Journal of Customer Service in Marketing & Management 1069-2533 Formerly (until 2000) USA United States