Journal of Global Marketing is an active peer-reviewed scholarly journal currently published 5 times a year by Taylor & Francis. Launched in 1987, it publishes the latest research on global marketing theories and practices, as well as business relationships within the international marketing community.

Each issue features original articles by leading marketing and international business scholars, practitioners, and policymakers that addresses marketing strategies, opportunities and challenges encountered by firms, industries, and public sector agencies worldwide. Published papers cover a range of subject areas, including cross national and cross cultural consumer decision making and behavior; consumer culture theory and international markets; tourism and economic development; multi-cultural consumer behavior; marketing in emerging markets and in the low-, middle-, and high-income countries; global macro and micro environmental challenges; global market research challenges; communication strategies; direct marketing; competitive strategy; global sourcing; corporate social responsibility; responsible consumption and sustainability; social media, digital, mobile, and Internet marketing; ethical issues in international marketing; business to business marketing in global markets. Occasional special-focus issues are dedicated to a particular topic of interest. 

The Internet Archive Collection contains microfilm published between 2005 and 2011. 

Journal of Global Marketing is found online at: https://www.tandfonline.com/journals/wglo20

The ISSN is 0891-1762