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Poster:	dm_tortorelli	Date:	Jul 5, 2011 12:16pm
Forum:	bookmobile	Subject:	Re: help with marketing?

I've found that people need to see in black and white why they will benefit from something. Your write-up focuses more on describing the Book Mobile and the "process." The write-up appeals to a person's intellect. However, people are more likely to respond to an emotion. I'm not talking about tugging on the heart strings, just create a headline that stands out indicating that having the Book Mobile at their event will yield benefits for the organization, its people, and attendees. Then, list five short and sweet bullets defining those benefits. Good luck! Dave
This post was modified by Jeff Kaplan on 2011-07-05 19:16:15