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Poster:	glenn	Date:	Aug 11, 2004 3:24am
Forum:	bookmobile	Subject:	Re: help with marketing?

I refactored and uploaded a new version of your material. I'd be happy to advise, further, if you need more help.

I added the 'for immediate release' notice because that attracts attention and makes the flyer appear to be more of a press release than an advertisement. Press releases are documents, advertisements are scratch paper (my view of the POV of the average librarian)... librarians KEEP documents, and CUT UP scratch paper into smaller pieces for in-library use.

I moved contact info and history to the bottom as the interest needs to be generated 'above the fold' in the top section. you grab attention there, the flyer gets read completely... grab the interest and they will look for the contact info.

if the history and contact info is first, less impact.

also created question/answer format, and separated main concepts into smaller paragraphs, for better readability and to catch the eye on the key concepts.

Also made more emphasis on FREE and on the fact that these books can be KEPT, and that they are really books, as opposed to text files or loose printed pages.

Feel free to use this material in any way and re-edit it to suit you. drglenn AT dr.com

Attachment: EricEldred-flyer3refactored.txt